The CMO Hire Checklist
9 questions every CEO should answer before hiring their next marketing leader.
If your current CMO just left, you are about to hire your first marketing leader, or you are six months into a hire that is not landing, this is for you.
Many CEOs make the same handful of expensive mistakes navigating these moments. This 9-question checklist prevents the most costly ones. Built from 20 years inside senior marketing leadership at Freddie Mac, E*TRADE, and AOL.
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